MICE is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose

Meetings, Incentives, Conferences, and Events (MICE)

Most components of MICE are well understood, perhaps with the exception of incentives. Incentive tourism is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded, or a job well done. Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or education purposes.